Marketing Specialist salary in New York, NY
Median pay, New York metro
$100,520/year
about $48.33 an hour full-time
Middle half earns $76,510 – $130,700
Half of marketing specialists in the New York metro area earn more than $100,520 a year and half earn less. That's 28% higher than the national median of $78,760, and ranks #5 of the 30 big metro areas we track for this job.
Pay range
| Percentile | Yearly | Hourly* |
|---|---|---|
| 10th (entry level) | $60,400 | $29.04 |
| 25th | $76,510 | $36.78 |
| Median (50th) | $100,520 | $48.33 |
| 75th | $130,700 | $62.84 |
| 90th (top earners) | $166,880 | $80.23 |
*Yearly pay divided by 2,080 hours (40 hours × 52 weeks), the full-time basis BLS uses.
Is your offer fair?
For a marketing specialist job in the New York metro area, here's how an offer compares:
- Below market under $76,510 ($36.78/hr). Fine for a first job in the field, otherwise worth negotiating.
- Typical $76,510 to $130,700 ($36.78 to $62.84/hr). The middle half of what people in this job earn.
- Strong offer over $130,700 ($62.84/hr). Higher than three quarters of workers here.
Before you accept
- This BLS category also includes market research analysts, so the range is wide. Compare with the lower half for coordinator-style roles.
- Watch for "marketing" roles that are really commission-only sales.
- A role covering social media, design, ads and content alone is several jobs in one. Price your ask accordingly.
Also watch for the common warning signs in the posting itself: 15 job posting red flags.
Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, 2025, New York metro. Occupation: Market Research Analysts and Marketing Specialists (SOC 13-1161). Figures cover wage and salary workers and don't include bonuses, benefits or overtime.