Marketing Specialist salary in Detroit, MI
Median pay, Detroit metro
$77,100/year
about $37.07 an hour full-time
Middle half earns $55,990 – $103,240
Half of marketing specialists in the Detroit metro area earn more than $77,100 a year and half earn less. That's 2% lower than the national median of $78,760, and ranks #20 of the 30 big metro areas we track for this job.
Pay range
| Percentile | Yearly | Hourly* |
|---|---|---|
| 10th (entry level) | $43,540 | $20.93 |
| 25th | $55,990 | $26.92 |
| Median (50th) | $77,100 | $37.07 |
| 75th | $103,240 | $49.63 |
| 90th (top earners) | $130,410 | $62.70 |
*Yearly pay divided by 2,080 hours (40 hours × 52 weeks), the full-time basis BLS uses.
Is your offer fair?
For a marketing specialist job in the Detroit metro area, here's how an offer compares:
- Below market under $55,990 ($26.92/hr). Fine for a first job in the field, otherwise worth negotiating.
- Typical $55,990 to $103,240 ($26.92 to $49.63/hr). The middle half of what people in this job earn.
- Strong offer over $103,240 ($49.63/hr). Higher than three quarters of workers here.
Before you accept
- This BLS category also includes market research analysts, so the range is wide. Compare with the lower half for coordinator-style roles.
- Watch for "marketing" roles that are really commission-only sales.
- A role covering social media, design, ads and content alone is several jobs in one. Price your ask accordingly.
Also watch for the common warning signs in the posting itself: 15 job posting red flags.
Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, 2025, Detroit metro. Occupation: Market Research Analysts and Marketing Specialists (SOC 13-1161). Figures cover wage and salary workers and don't include bonuses, benefits or overtime.