Marketing Specialist salary in Los Angeles, CA
Median pay, Los Angeles metro
$82,990/year
about $39.90 an hour full-time
Middle half earns $64,060 – $120,960
Half of marketing specialists in the Los Angeles metro area earn more than $82,990 a year and half earn less. That's 5% higher than the national median of $78,760, and ranks #10 of the 30 big metro areas we track for this job.
Pay range
| Percentile | Yearly | Hourly* |
|---|---|---|
| 10th (entry level) | $48,720 | $23.42 |
| 25th | $64,060 | $30.80 |
| Median (50th) | $82,990 | $39.90 |
| 75th | $120,960 | $58.15 |
| 90th (top earners) | $157,370 | $75.66 |
*Yearly pay divided by 2,080 hours (40 hours × 52 weeks), the full-time basis BLS uses.
Is your offer fair?
For a marketing specialist job in the Los Angeles metro area, here's how an offer compares:
- Below market under $64,060 ($30.80/hr). Fine for a first job in the field, otherwise worth negotiating.
- Typical $64,060 to $120,960 ($30.80 to $58.15/hr). The middle half of what people in this job earn.
- Strong offer over $120,960 ($58.15/hr). Higher than three quarters of workers here.
Before you accept
- This BLS category also includes market research analysts, so the range is wide. Compare with the lower half for coordinator-style roles.
- Watch for "marketing" roles that are really commission-only sales.
- A role covering social media, design, ads and content alone is several jobs in one. Price your ask accordingly.
Also watch for the common warning signs in the posting itself: 15 job posting red flags.
Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, 2025, Los Angeles metro. Occupation: Market Research Analysts and Marketing Specialists (SOC 13-1161). Figures cover wage and salary workers and don't include bonuses, benefits or overtime.