Marketing Specialist salary in Atlanta, GA
Median pay, Atlanta metro
$79,030/year
about $38.00 an hour full-time
Middle half earns $55,000 – $120,020
Half of marketing specialists in the Atlanta metro area earn more than $79,030 a year and half earn less. That's about the same as the national median of $78,760, and ranks #16 of the 30 big metro areas we track for this job.
Pay range
| Percentile | Yearly | Hourly* |
|---|---|---|
| 10th (entry level) | $37,700 | $18.13 |
| 25th | $55,000 | $26.44 |
| Median (50th) | $79,030 | $38.00 |
| 75th | $120,020 | $57.70 |
| 90th (top earners) | $155,680 | $74.85 |
*Yearly pay divided by 2,080 hours (40 hours × 52 weeks), the full-time basis BLS uses.
Is your offer fair?
For a marketing specialist job in the Atlanta metro area, here's how an offer compares:
- Below market under $55,000 ($26.44/hr). Fine for a first job in the field, otherwise worth negotiating.
- Typical $55,000 to $120,020 ($26.44 to $57.70/hr). The middle half of what people in this job earn.
- Strong offer over $120,020 ($57.70/hr). Higher than three quarters of workers here.
Before you accept
- This BLS category also includes market research analysts, so the range is wide. Compare with the lower half for coordinator-style roles.
- Watch for "marketing" roles that are really commission-only sales.
- A role covering social media, design, ads and content alone is several jobs in one. Price your ask accordingly.
Also watch for the common warning signs in the posting itself: 15 job posting red flags.
Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, 2025, Atlanta metro. Occupation: Market Research Analysts and Marketing Specialists (SOC 13-1161). Figures cover wage and salary workers and don't include bonuses, benefits or overtime.