Marketing Specialist salary in Miami, FL
Median pay, Miami metro
$78,990/year
about $37.98 an hour full-time
Middle half earns $56,830 – $99,560
Half of marketing specialists in the Miami metro area earn more than $78,990 a year and half earn less. That's about the same as the national median of $78,760, and ranks #17 of the 30 big metro areas we track for this job.
Pay range
| Percentile | Yearly | Hourly* |
|---|---|---|
| 10th (entry level) | $40,250 | $19.35 |
| 25th | $56,830 | $27.32 |
| Median (50th) | $78,990 | $37.98 |
| 75th | $99,560 | $47.87 |
| 90th (top earners) | $128,120 | $61.60 |
*Yearly pay divided by 2,080 hours (40 hours × 52 weeks), the full-time basis BLS uses.
Is your offer fair?
For a marketing specialist job in the Miami metro area, here's how an offer compares:
- Below market under $56,830 ($27.32/hr). Fine for a first job in the field, otherwise worth negotiating.
- Typical $56,830 to $99,560 ($27.32 to $47.87/hr). The middle half of what people in this job earn.
- Strong offer over $99,560 ($47.87/hr). Higher than three quarters of workers here.
Before you accept
- This BLS category also includes market research analysts, so the range is wide. Compare with the lower half for coordinator-style roles.
- Watch for "marketing" roles that are really commission-only sales.
- A role covering social media, design, ads and content alone is several jobs in one. Price your ask accordingly.
Also watch for the common warning signs in the posting itself: 15 job posting red flags.
Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, 2025, Miami metro. Occupation: Market Research Analysts and Marketing Specialists (SOC 13-1161). Figures cover wage and salary workers and don't include bonuses, benefits or overtime.