Marketing Specialist salary in Boston, MA
Median pay, Boston metro
$102,390/year
about $49.23 an hour full-time
Middle half earns $78,060 – $134,140
Half of marketing specialists in the Boston metro area earn more than $102,390 a year and half earn less. That's 30% higher than the national median of $78,760, and ranks #3 of the 30 big metro areas we track for this job.
Pay range
| Percentile | Yearly | Hourly* |
|---|---|---|
| 10th (entry level) | $59,730 | $28.72 |
| 25th | $78,060 | $37.53 |
| Median (50th) | $102,390 | $49.23 |
| 75th | $134,140 | $64.49 |
| 90th (top earners) | $167,440 | $80.50 |
*Yearly pay divided by 2,080 hours (40 hours × 52 weeks), the full-time basis BLS uses.
Is your offer fair?
For a marketing specialist job in the Boston metro area, here's how an offer compares:
- Below market under $78,060 ($37.53/hr). Fine for a first job in the field, otherwise worth negotiating.
- Typical $78,060 to $134,140 ($37.53 to $64.49/hr). The middle half of what people in this job earn.
- Strong offer over $134,140 ($64.49/hr). Higher than three quarters of workers here.
Before you accept
- This BLS category also includes market research analysts, so the range is wide. Compare with the lower half for coordinator-style roles.
- Watch for "marketing" roles that are really commission-only sales.
- A role covering social media, design, ads and content alone is several jobs in one. Price your ask accordingly.
Also watch for the common warning signs in the posting itself: 15 job posting red flags.
Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, 2025, Boston metro. Occupation: Market Research Analysts and Marketing Specialists (SOC 13-1161). Figures cover wage and salary workers and don't include bonuses, benefits or overtime.