Marketing Specialist salary in San Antonio, TX
Median pay, San Antonio metro
$65,950/year
about $31.71 an hour full-time
Middle half earns $49,850 – $95,040
Half of marketing specialists in the San Antonio metro area earn more than $65,950 a year and half earn less. That's 16% lower than the national median of $78,760, and ranks #29 of the 30 big metro areas we track for this job.
Pay range
| Percentile | Yearly | Hourly* |
|---|---|---|
| 10th (entry level) | $36,800 | $17.69 |
| 25th | $49,850 | $23.97 |
| Median (50th) | $65,950 | $31.71 |
| 75th | $95,040 | $45.69 |
| 90th (top earners) | $128,200 | $61.63 |
*Yearly pay divided by 2,080 hours (40 hours × 52 weeks), the full-time basis BLS uses.
Is your offer fair?
For a marketing specialist job in the San Antonio metro area, here's how an offer compares:
- Below market under $49,850 ($23.97/hr). Fine for a first job in the field, otherwise worth negotiating.
- Typical $49,850 to $95,040 ($23.97 to $45.69/hr). The middle half of what people in this job earn.
- Strong offer over $95,040 ($45.69/hr). Higher than three quarters of workers here.
Before you accept
- This BLS category also includes market research analysts, so the range is wide. Compare with the lower half for coordinator-style roles.
- Watch for "marketing" roles that are really commission-only sales.
- A role covering social media, design, ads and content alone is several jobs in one. Price your ask accordingly.
Also watch for the common warning signs in the posting itself: 15 job posting red flags.
Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, 2025, San Antonio metro. Occupation: Market Research Analysts and Marketing Specialists (SOC 13-1161). Figures cover wage and salary workers and don't include bonuses, benefits or overtime.