Marketing Specialist salary in Baltimore, MD
Median pay, Baltimore metro
$74,620/year
about $35.88 an hour full-time
Middle half earns $58,240 – $96,420
Half of marketing specialists in the Baltimore metro area earn more than $74,620 a year and half earn less. That's 5% lower than the national median of $78,760, and ranks #24 of the 30 big metro areas we track for this job.
Pay range
| Percentile | Yearly | Hourly* |
|---|---|---|
| 10th (entry level) | $45,450 | $21.85 |
| 25th | $58,240 | $28.00 |
| Median (50th) | $74,620 | $35.88 |
| 75th | $96,420 | $46.36 |
| 90th (top earners) | $137,970 | $66.33 |
*Yearly pay divided by 2,080 hours (40 hours × 52 weeks), the full-time basis BLS uses.
Is your offer fair?
For a marketing specialist job in the Baltimore metro area, here's how an offer compares:
- Below market under $58,240 ($28.00/hr). Fine for a first job in the field, otherwise worth negotiating.
- Typical $58,240 to $96,420 ($28.00 to $46.36/hr). The middle half of what people in this job earn.
- Strong offer over $96,420 ($46.36/hr). Higher than three quarters of workers here.
Before you accept
- This BLS category also includes market research analysts, so the range is wide. Compare with the lower half for coordinator-style roles.
- Watch for "marketing" roles that are really commission-only sales.
- A role covering social media, design, ads and content alone is several jobs in one. Price your ask accordingly.
Also watch for the common warning signs in the posting itself: 15 job posting red flags.
Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, 2025, Baltimore metro. Occupation: Market Research Analysts and Marketing Specialists (SOC 13-1161). Figures cover wage and salary workers and don't include bonuses, benefits or overtime.