Marketing Specialist salary in Austin, TX
Median pay, Austin metro
$80,460/year
about $38.68 an hour full-time
Middle half earns $60,560 – $104,280
Half of marketing specialists in the Austin metro area earn more than $80,460 a year and half earn less. That's 2% higher than the national median of $78,760, and ranks #12 of the 30 big metro areas we track for this job.
Pay range
| Percentile | Yearly | Hourly* |
|---|---|---|
| 10th (entry level) | $44,990 | $21.63 |
| 25th | $60,560 | $29.12 |
| Median (50th) | $80,460 | $38.68 |
| 75th | $104,280 | $50.13 |
| 90th (top earners) | $152,160 | $73.15 |
*Yearly pay divided by 2,080 hours (40 hours × 52 weeks), the full-time basis BLS uses.
Is your offer fair?
For a marketing specialist job in the Austin metro area, here's how an offer compares:
- Below market under $60,560 ($29.12/hr). Fine for a first job in the field, otherwise worth negotiating.
- Typical $60,560 to $104,280 ($29.12 to $50.13/hr). The middle half of what people in this job earn.
- Strong offer over $104,280 ($50.13/hr). Higher than three quarters of workers here.
Before you accept
- This BLS category also includes market research analysts, so the range is wide. Compare with the lower half for coordinator-style roles.
- Watch for "marketing" roles that are really commission-only sales.
- A role covering social media, design, ads and content alone is several jobs in one. Price your ask accordingly.
Also watch for the common warning signs in the posting itself: 15 job posting red flags.
Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, 2025, Austin metro. Occupation: Market Research Analysts and Marketing Specialists (SOC 13-1161). Figures cover wage and salary workers and don't include bonuses, benefits or overtime.