Marketing Specialist salary in Houston, TX
Median pay, Houston metro
$67,370/year
about $32.39 an hour full-time
Middle half earns $47,840 – $93,070
Half of marketing specialists in the Houston metro area earn more than $67,370 a year and half earn less. That's 14% lower than the national median of $78,760, and ranks #28 of the 30 big metro areas we track for this job.
Pay range
| Percentile | Yearly | Hourly* |
|---|---|---|
| 10th (entry level) | $26,950 | $12.96 |
| 25th | $47,840 | $23.00 |
| Median (50th) | $67,370 | $32.39 |
| 75th | $93,070 | $44.75 |
| 90th (top earners) | $125,760 | $60.46 |
*Yearly pay divided by 2,080 hours (40 hours × 52 weeks), the full-time basis BLS uses.
Is your offer fair?
For a marketing specialist job in the Houston metro area, here's how an offer compares:
- Below market under $47,840 ($23.00/hr). Fine for a first job in the field, otherwise worth negotiating.
- Typical $47,840 to $93,070 ($23.00 to $44.75/hr). The middle half of what people in this job earn.
- Strong offer over $93,070 ($44.75/hr). Higher than three quarters of workers here.
Before you accept
- This BLS category also includes market research analysts, so the range is wide. Compare with the lower half for coordinator-style roles.
- Watch for "marketing" roles that are really commission-only sales.
- A role covering social media, design, ads and content alone is several jobs in one. Price your ask accordingly.
Also watch for the common warning signs in the posting itself: 15 job posting red flags.
Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, 2025, Houston metro. Occupation: Market Research Analysts and Marketing Specialists (SOC 13-1161). Figures cover wage and salary workers and don't include bonuses, benefits or overtime.