Marketing Specialist salary in Minneapolis, MN
Median pay, Minneapolis-St. Paul metro
$97,910/year
about $47.07 an hour full-time
Middle half earns $69,700 – $128,360
Half of marketing specialists in the Minneapolis-St. Paul metro area earn more than $97,910 a year and half earn less. That's 24% higher than the national median of $78,760, and ranks #7 of the 30 big metro areas we track for this job.
Pay range
| Percentile | Yearly | Hourly* |
|---|---|---|
| 10th (entry level) | $52,840 | $25.40 |
| 25th | $69,700 | $33.51 |
| Median (50th) | $97,910 | $47.07 |
| 75th | $128,360 | $61.71 |
| 90th (top earners) | $154,870 | $74.46 |
*Yearly pay divided by 2,080 hours (40 hours × 52 weeks), the full-time basis BLS uses.
Is your offer fair?
For a marketing specialist job in the Minneapolis-St. Paul metro area, here's how an offer compares:
- Below market under $69,700 ($33.51/hr). Fine for a first job in the field, otherwise worth negotiating.
- Typical $69,700 to $128,360 ($33.51 to $61.71/hr). The middle half of what people in this job earn.
- Strong offer over $128,360 ($61.71/hr). Higher than three quarters of workers here.
Before you accept
- This BLS category also includes market research analysts, so the range is wide. Compare with the lower half for coordinator-style roles.
- Watch for "marketing" roles that are really commission-only sales.
- A role covering social media, design, ads and content alone is several jobs in one. Price your ask accordingly.
Also watch for the common warning signs in the posting itself: 15 job posting red flags.
Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, 2025, Minneapolis-St. Paul metro. Occupation: Market Research Analysts and Marketing Specialists (SOC 13-1161). Figures cover wage and salary workers and don't include bonuses, benefits or overtime.