Marketing Specialist salary in Dallas, TX
Median pay, Dallas-Fort Worth metro
$75,240/year
about $36.17 an hour full-time
Middle half earns $59,240 – $102,490
Half of marketing specialists in the Dallas-Fort Worth metro area earn more than $75,240 a year and half earn less. That's 4% lower than the national median of $78,760, and ranks #21 of the 30 big metro areas we track for this job.
Pay range
| Percentile | Yearly | Hourly* |
|---|---|---|
| 10th (entry level) | $42,710 | $20.53 |
| 25th | $59,240 | $28.48 |
| Median (50th) | $75,240 | $36.17 |
| 75th | $102,490 | $49.27 |
| 90th (top earners) | $142,480 | $68.50 |
*Yearly pay divided by 2,080 hours (40 hours × 52 weeks), the full-time basis BLS uses.
Is your offer fair?
For a marketing specialist job in the Dallas-Fort Worth metro area, here's how an offer compares:
- Below market under $59,240 ($28.48/hr). Fine for a first job in the field, otherwise worth negotiating.
- Typical $59,240 to $102,490 ($28.48 to $49.27/hr). The middle half of what people in this job earn.
- Strong offer over $102,490 ($49.27/hr). Higher than three quarters of workers here.
Before you accept
- This BLS category also includes market research analysts, so the range is wide. Compare with the lower half for coordinator-style roles.
- Watch for "marketing" roles that are really commission-only sales.
- A role covering social media, design, ads and content alone is several jobs in one. Price your ask accordingly.
Also watch for the common warning signs in the posting itself: 15 job posting red flags.
Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, 2025, Dallas-Fort Worth metro. Occupation: Market Research Analysts and Marketing Specialists (SOC 13-1161). Figures cover wage and salary workers and don't include bonuses, benefits or overtime.