Marketing Specialist salary in Orlando, FL
Median pay, Orlando metro
$72,860/year
about $35.03 an hour full-time
Middle half earns $52,370 – $103,270
Half of marketing specialists in the Orlando metro area earn more than $72,860 a year and half earn less. That's 7% lower than the national median of $78,760, and ranks #27 of the 30 big metro areas we track for this job.
Pay range
| Percentile | Yearly | Hourly* |
|---|---|---|
| 10th (entry level) | $41,600 | $20.00 |
| 25th | $52,370 | $25.18 |
| Median (50th) | $72,860 | $35.03 |
| 75th | $103,270 | $49.65 |
| 90th (top earners) | $134,000 | $64.42 |
*Yearly pay divided by 2,080 hours (40 hours × 52 weeks), the full-time basis BLS uses.
Is your offer fair?
For a marketing specialist job in the Orlando metro area, here's how an offer compares:
- Below market under $52,370 ($25.18/hr). Fine for a first job in the field, otherwise worth negotiating.
- Typical $52,370 to $103,270 ($25.18 to $49.65/hr). The middle half of what people in this job earn.
- Strong offer over $103,270 ($49.65/hr). Higher than three quarters of workers here.
Before you accept
- This BLS category also includes market research analysts, so the range is wide. Compare with the lower half for coordinator-style roles.
- Watch for "marketing" roles that are really commission-only sales.
- A role covering social media, design, ads and content alone is several jobs in one. Price your ask accordingly.
Also watch for the common warning signs in the posting itself: 15 job posting red flags.
Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, 2025, Orlando metro. Occupation: Market Research Analysts and Marketing Specialists (SOC 13-1161). Figures cover wage and salary workers and don't include bonuses, benefits or overtime.