Marketing Specialist salary in Denver, CO
Median pay, Denver metro
$99,040/year
about $47.62 an hour full-time
Middle half earns $70,310 – $129,570
Half of marketing specialists in the Denver metro area earn more than $99,040 a year and half earn less. That's 26% higher than the national median of $78,760, and ranks #6 of the 30 big metro areas we track for this job.
Pay range
| Percentile | Yearly | Hourly* |
|---|---|---|
| 10th (entry level) | $51,980 | $24.99 |
| 25th | $70,310 | $33.80 |
| Median (50th) | $99,040 | $47.62 |
| 75th | $129,570 | $62.29 |
| 90th (top earners) | $167,560 | $80.56 |
*Yearly pay divided by 2,080 hours (40 hours × 52 weeks), the full-time basis BLS uses.
Is your offer fair?
For a marketing specialist job in the Denver metro area, here's how an offer compares:
- Below market under $70,310 ($33.80/hr). Fine for a first job in the field, otherwise worth negotiating.
- Typical $70,310 to $129,570 ($33.80 to $62.29/hr). The middle half of what people in this job earn.
- Strong offer over $129,570 ($62.29/hr). Higher than three quarters of workers here.
Before you accept
- This BLS category also includes market research analysts, so the range is wide. Compare with the lower half for coordinator-style roles.
- Watch for "marketing" roles that are really commission-only sales.
- A role covering social media, design, ads and content alone is several jobs in one. Price your ask accordingly.
Also watch for the common warning signs in the posting itself: 15 job posting red flags.
Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, 2025, Denver metro. Occupation: Market Research Analysts and Marketing Specialists (SOC 13-1161). Figures cover wage and salary workers and don't include bonuses, benefits or overtime.